Design 101

Design 101

Web Specs

The following identifies and describes the specs required for web-based marketing assets. It also provides an example of what specs should look like when input into a Monday.com.

Asset Type

Indicates the kind of marketing asset requested.

For example: On-site Display, Off-site Display, PDP Tiles, A+ Banners and more.

Device Type

Indicates the device type each asset will be viewed on.

For example: Desktop, Tablet or Mobile

Delivery Format

Indicates what the final delivery format is for each assets.

For example: JPEG, PNG, GIF, PSD, PDF...

Dimension

Indicates the pixel width and height dimension for each asset.

For example: 300x250px, 3000x600px

Max File Size

Indicates what the final deliverables maximum file size should. This number is set by the eRetailer. It's measured in kilobyte (KBs), megabytes (MBs) or gigabytes (GBs)

Aspect Ratio

Indicates the relationship between the width and height of an asset.

For example: 16:9, 1:1, 4:3.
This info can be supplemental to the dimension, but should not be provided without a maximum or minimum pixel width or height

Sample specs from a Monday.com breif

Instacart Brand Store Assets

3200x400 Header Image Desktop 2.5MB Max
3200x800 Header Image Mobile 2.5MB Max
2048x512 In-Page Banner Desktop 2.5MB Max
1600x500 Shoppable Banner Desktop & Mobile 2.5MB Max
780x624 In-Page Banner Mobile 2.5MB Max

Final Delivery Format
JPEGs

Glossary - Web Specs