Design 101
Design 101
Providing Creative Feedback
via email and/or frame.io
Sharing feedback via email or frame.oi comments is required and maintains valuable project history, minimizes errors, and saves time. With project managers and designers typically juggling many projects at any one time, having a centralized channel for feedback streamlines communication and improves collaboration.
To get the most out of collaborating with designers, their years of formal training, and professional experience, employ the following when providing feedback.
Be specific
Instead of "I don't like this" or "Please change the background to blue", explain how/why a project is missing its objective
For example: "The design/look feels too dark and decadent, please update to feel lighter and healthier"
Use visual aids
Sharing screenshots or quick mockups may help designers more quickly grasp/understand your feedback.
Limit prescriptive feedback
Prescriptive feedback should be limited to instances where only one solution is available
For example: "Please update to reflect the primary brand color" or "Per legal, please add a "™"
Provide a rational
Explain the reasoning behind your feedback and how it aligns with the project goals and target audience.
For example: "Research shows, consumers are more likely to choose better-for-you products when associated with visuals of lighter and healthier living".
Be open to other viewpoints
Designers have a variety of tools (color, scale, composition, contrast, tone, etc) they can employ to address concerns
Be efficient and consolidate
When multiple stakeholders are involved, providing consolidated feedback reduces time consuming rounds of revisions