Design 101

Design 101

Project Naming

Following the project naming guide is essential to identifying, organizing, archiving, and efficient retrieval for repurposing. It is also required by our Digital Asset Management system (DAM).

All Monday.com project names should take the form of:

eRetailerClientName_Brand_Sub-Brand[if applicable]
_ProjectCampaignName_AssetType

See examples below:
Amazon_MtnDew_VooDoo_Halloween_DSPBanners
Kroger_FritoLay_Superbowl_TOSABanners
Instacart_Quaker_PearlRiver_BackToSchool_Banners
Walmart_Pepsi_EasterPeeps_OnSiteDisplayBanners

DOs

DO Capitalize words

DO include underscore between naming sections (do not use dashes)

DON’Ts

DO NOT include spaces (use camel case "BackToSchool" vs. "Back To School")

Except for underscores, DO NOT use special characters ...(){}[]|`¬¦!"$%^&*"<>:;#~-+=,@